Global settings
Layout controls page width, horizontal margin, section spacing, and grid gaps. Colors uses paired surface and text values so important components remain legible. Typography loads regular, bold, italic, and bold italic variants from Shopify’s font library.
Editorial sections
Use Editorial hero for a campaign opener, Featured collection rail for product discovery, Lookbook chapters for narrative sequences, Shoppable look for image-led merchandising, and Image with text for brand stories. Reorder, hide, duplicate, or remove sections per template.
Product page
The Product information section supports title, price, sale and unit pricing, inventory, SKU, description, separate option controls, swatches, quantity, accelerated checkout, pickup availability, gift-card recipient fields, fit guidance, app blocks, and collapsible details. Drag blocks to match your selling story.
App blocks and metafields
Add an app block from the product section’s block picker. Dynamic-source icons can connect compatible settings to metafields or metaobjects. Keep essential product information in native blocks so the store still works if an optional app is removed.
Media guidance
- Use consistent portrait product photography, ideally 3:4.
- Upload high-resolution source files and let Shopify generate responsive sizes.
- Set meaningful alt text in the product or Files area.
- Set focal points for crops used in editorial layouts.
- Test video, external video, and 3D models on touch devices.